By: Diane McNaughton What’s in a name? A “bankable” bank name should embody an organization’s identity and goals, plus help drive a strategic and focused marketing campaign. It should encapsulate a bank’s character in one or two words, without being too...
Communities across Pennsylvania are growing and thriving because their community banks care. The service and commitment demonstrated by community bank employees keeps customers faithful, and their sincerity keeps others hopeful. It is because of these employees that...