By: Diane McNaughton What’s in a name? A “bankable” bank name should embody an organization’s identity and goals, plus help drive a strategic and focused marketing campaign. It should encapsulate a bank’s character in one or two words, without being too...
By: Diane McNaughton Great presidents shape, and are shaped by, the times. Through the years, Pennsylvania’s community bank presidents have been thrust into a larger universe of economic, political and social tumult and have often emerged as the steadying hand for...
