by Diane Sweeney Nestled in the foothills of the Allegheny Mountains, the city of Altoona boasts several National Historic Landmarks and buildings on the National Register of Historic Places. Included on those lists are the famous railroad engineering marvel,...
By: Diane McNaughton What’s in a name? A “bankable” bank name should embody an organization’s identity and goals, plus help drive a strategic and focused marketing campaign. It should encapsulate a bank’s character in one or two words, without being too...
By: Diane McNaughton Great presidents shape, and are shaped by, the times. Through the years, Pennsylvania’s community bank presidents have been thrust into a larger universe of economic, political and social tumult and have often emerged as the steadying hand for...
